Title: Assistant Professor
Company: Rutgers, the State University of New Jersey
Location: Watchung, New Jersey, United States
Francisco J. Quevedo, BA, MBA, CAGSB, DPS, assistant professor at Rutgers, the State University of New Jersey, has been recognized by Marquis Who’s Who Top Educators for dedication, achievements, and leadership in academia and business management.
With close to five decades of experience to his credit, Dr. Quevedo has excelled in academia, business, and nonprofit management. Esteemed as an assistant professor at Rutgers University since 2020, he is committed to enhancing student engagement by integrating real-world experiences into academic settings and leads the planning process for experiential learning in New Brunswick. In this role, he also serves as the executive director of the Center for Marketing Advantage, Advancement, and Action (CM3A) on campus. Before his current position, he was active as an adjunct instructor at New York University from 2019 to 2020. Previously, he served as an adjunct associate professor at Pace University Lubin School of Business from 2017 to 2020, a professor at the IUS College of Insurance from 1983 to 1988, a marketing instructor at PDVSA CIED from 1988 to 1993, and a project coordinator at WSKF University from 2011 to 2016. In 2025, he was elected to the Rutgers University Senate, a body of workers, faculty, students, alumni and broader university staff that makes recommendations to the school’s administration. Dr. Quevedo’s appointment as a senator reflects the deep trust that colleagues and students have placed in him. He will serve in that role through 2028.
Dr. Quevedo began his career in 1979 as regional coordinator of the GMA Foundation in New York City, and then served as a top executive in the insurance industry until branching out on his own as the president and chief executive officer of TRUST Corretaje de Seguros from 1988 to 2018, where he brokered for clients such as DuPont, CVG Carbonorca, Oilven, and Prollosa. Since 1988, he has served as president of QPP & Asociados, which is still his d/b/a, operating in Panama and Caracas, providing strategy consulting to Fortune 100 companies, non-government organizations, and government entities worldwide. Before embarking on his professional path, he pursued an education at the University of Massachusetts Amherst, where he received a Bachelor of Arts in economics and marketing in 1978. He continued his academic efforts at Pace University Lubin School of Business, earning a Master of Business Administration in 1982, followed by an advanced business degree in strategic planning in 1983 and a Doctor of Business Administration with a specialization in neuromarketing in 2020.
Noted for his scholarly output, Dr. Quevedo most recently co-authored the article “Intuitive Advertising” in the Journal of Humanities and Social Sciences. This piece explores how marketing can benefit from targeting consumers first on an intuitive level rather than focusing on rational decision-making. Earlier in 2026, Dr. Quevedo published “Fundraising in Sports: A Case Study” in The Sport Journal, a peer-reviewed publication published by the United States Sports University. He has previously contributed to such professional journals as the Rutgers Business Review and the Advanced Journal for Social Sciences, as well as writing four book chapters.
Beyond his writing, Dr. Quevedo regularly presents at professional conferences within his field. In 2026, he led a talk titled “Strategic Success: Is It the Planning, the Strategy, the Execution, or Something Else?” at the National Association of Business, Economics and Technology Conference. His 2025 presentations include “CRXM: 360° Customer Centricity” at the Sales Enablement Forum and a workshop series titled “The 2026 World Cup: A Map of Opportunities,” hosted by the Statewide Hispanic Chamber of Commerce of New Jersey.
Further showcasing his commitment to the industry, Dr. Quevedo has maintained his involvement as a member of the Association of National Advertisers and has served on the board of trustees for the Arigatai Foundation since 2017. He has also been associated with the WSKF Sports Foundation as a former comptroller, chief fundraiser, and president. In August 2026, he was invited by the Marketing Accountability Standards Board to advocate for intuitive advertising to foster brand choice.
Dr. Quevedo attributes his success to his ability to inspire students by encouraging them to think critically and push for the long-term by establishing effective routines. Looking ahead, he aspires to continue contributing to academia through teaching and publishing.
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